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	<title>Joel I Fernandes &#187; darkwater</title>
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	<link>http://www.joelifernandes.com</link>
	<description>a geek turned to a PR enthusiast</description>
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		<title>Official Launch of Darkwater Digital</title>
		<link>http://www.joelifernandes.com/work/official-launch-of-darkwater-digital/</link>
		<comments>http://www.joelifernandes.com/work/official-launch-of-darkwater-digital/#comments</comments>
		<pubDate>Mon, 07 Sep 2009 16:19:05 +0000</pubDate>
		<dc:creator>Joel</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[bangalore]]></category>
		<category><![CDATA[business firm]]></category>
		<category><![CDATA[darkwater]]></category>
		<category><![CDATA[darkwater digital]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[mirrorcracked]]></category>
		<category><![CDATA[Nikhil]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://www.joelifernandes.com/?p=66</guid>
		<description><![CDATA[The wait is finally over!   I&#8217;ve been so eager and excited to put the word out but the launch date was stopping me from doing so&#8230;
But now, I&#8217;m even more excited and I feel like I&#8217;m on top of the world. Its because, today we have officially launched Darkwater Digital &#8211; Redefining PR [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.darkwaterdigital.com/"><img class="alignleft" title="Darkwater Digital" src="http://www.joelifernandes.com/wp-content/uploads/2009/logo.png" alt="logo Official Launch of Darkwater Digital"  /></a>The wait is finally over! <img src='http://www.joelifernandes.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':-D' class='wp-smiley' title="Official Launch of Darkwater Digital" />  I&#8217;ve been so eager and excited to put the word out but the launch date was stopping me from doing so&#8230;</p>
<p>But now, I&#8217;m even more excited and I feel like I&#8217;m on top of the world. Its because, today we have officially launched <strong><a href="http://www.darkwaterdigital.com/" target="_blank">Darkwater Digital</a> &#8211; Redefining PR 2.0 </strong>a digital communications firm.</p>
<p><strong>What is Darkwater Digital?</strong></p>
<blockquote><p><strong><a href="http://www.darkwaterdigital.com/services/" target="_blank">Darkwater Digital</a></strong> is a digital communications firm that specializes in strategic online campaigns aimed at leveraging the internet and Web 2.0 to achieve a high recall quotient of your brand. Darkwater specializes in building your brand comprehensively online, and is strategically poised to deliver your product directly to your customers globally. Online reputation management is an area overlooked by most businesses, which could make or break the business.</p>
<p>Darkwater Digital, with its elite team of technology experts and highly-networked bloggers will ensure that your brand achieves the right kind of publicity among the online audience. We build businesses, not just brands.</p>
<p><span style="text-decoration: underline;">Our Mission:</span></p>
<p><strong>LISTEN</strong> to what your customers and competitors are saying.</p>
<p><strong>BUILD </strong>your image and presence online through active social engagements.</p>
<p><strong>MANAGE</strong> your online reputation with the best passive-aggressive outlook.</p></blockquote>
<p><strong>How did it all start?</strong></p>
<p>It was all <a href="http://mirrorcracked.wordpress.com/" target="_blank">Nikhil</a>&#8217;s idea of starting this firm. One night he called me and said, &#8220;Dude, can you come down to my office tomorrow? I wanna talk to you about the firm&#8221;. Earlier that night he had mailed me saying that he&#8217;d like to start a firm and wanted me to partner with him. Without any hesitations I said &#8220;Yes!&#8221;</p>
<p>I headed to Nikhil&#8217;s office the next day and he explained to me everything. I WAS HELL EXCITED!!!! <img src='http://www.joelifernandes.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' title="Official Launch of Darkwater Digital" />  <img src='http://www.joelifernandes.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' title="Official Launch of Darkwater Digital" />  We registered the domain on April 4th, 2009 and started with our work. Thanks to Nikhil, he got Darkwater a pretty good number of clients and we did have a blast. Work pressure was increasing as clients were flowing in.  But, we somehow managed it. The best part is, Darkwater had its first international client and we were damn happy about that.</p>
<p>After so much of progress in no time, we had planned to launch Darkwater Digital on June 1st 2009. But, due to some unavoidable conditions we had to drop it or rather reschedule it for today. (Again, Nikhil sent me a surprise SMS saying that, &#8220;Dude, Darkwater Digital is officially launched today!&#8221;)</p>
<p>Phew! That was so much. Never have I been so happy and excited and have written such a big post <img src='http://www.joelifernandes.com/wp-includes/images/smilies/icon_razz.gif' alt=':-P' class='wp-smiley' title="Official Launch of Darkwater Digital" /> </p>
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		<item>
		<title>I Wanna…</title>
		<link>http://www.joelifernandes.com/myself/i-wanna/</link>
		<comments>http://www.joelifernandes.com/myself/i-wanna/#comments</comments>
		<pubDate>Sat, 22 Aug 2009 16:40:36 +0000</pubDate>
		<dc:creator>Joel</dc:creator>
				<category><![CDATA[Myself]]></category>
		<category><![CDATA[ammandi]]></category>
		<category><![CDATA[BCA]]></category>
		<category><![CDATA[bungee jump]]></category>
		<category><![CDATA[Chickmagalur]]></category>
		<category><![CDATA[coorg]]></category>
		<category><![CDATA[darkwater]]></category>
		<category><![CDATA[deo]]></category>
		<category><![CDATA[DSLR]]></category>
		<category><![CDATA[gadgets]]></category>
		<category><![CDATA[goa]]></category>
		<category><![CDATA[gre]]></category>
		<category><![CDATA[holiday home]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[mangalore]]></category>
		<category><![CDATA[munnar]]></category>
		<category><![CDATA[nickelback]]></category>
		<category><![CDATA[paintball]]></category>
		<category><![CDATA[rockstar]]></category>
		<category><![CDATA[scuba dive]]></category>
		<category><![CDATA[skydive]]></category>
		<category><![CDATA[trekking]]></category>

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		<description><![CDATA[Heard the song Rockstar by Nickelback? Oh! Yes you might have. If not, listen to it. Else, never mind. Anyways, heres a list of things that I wanna do it before I turn 22. Then, I call it a achievement.]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Heard the song <a href="http://www.youtube.com/watch?v=H3dG6cpvvV0">Rockstar</a> by Nickelback? Oh! Yes you might have. If not, listen to it. Else, never mind.</p>
<p>Anyways, heres a list of things that I wanna do before I turn 22. Then, I call it <strong>achievement</strong>. <img src='http://www.joelifernandes.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':-D' class='wp-smiley' title="I Wanna…" /> </p>
<ol>
<li>Write GRE, go abroad for higher studies, work there for a year and come back to India.</li>
<li>Want to experience life, staying alone. (<em>You learn a lot of things when you stay alone</em>)</li>
<li>Create a music library (room) containing all my favorite collections equipped with some cool gadgets.</li>
<li>Go Trekking, Scuba dive, Skydive and Bungee jump.</li>
<li>Have another official meeting with a client. I was very nervous for the first time.</li>
<li>Bring greater progress to Darkwater (<em>Wondering what this is? No worries. You’ll know it soon</em> <img src='http://www.joelifernandes.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' title="I Wanna…" />  ).</li>
<li>Get aggregate of 75% above in my BCA course.</li>
<li>Rain dance! <img src='http://www.joelifernandes.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' title="I Wanna…" />  (<em>Though I don’t really know to dance, but I badly want to do</em> <img src='http://www.joelifernandes.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' title="I Wanna…" />  )</li>
<li>Visit Coorg, Ooty, Mangalore, Goa and <a href="http://www.flickr.com/photos/joelfernandes/sets/72157621373987850/">Munnar</a><strong> WITH</strong> friends.</li>
<li><a href="http://www.joelifernandes.com/twitter/bangalore-tweetup-and-photo-walk/">PaitnBall</a> again!</li>
<li>Exchange the old Kinetic for a new Deo. (I simply adore Deo)</li>
<li>Improve my English vocabulary. (<em>I want to learn new and different words</em>)</li>
<li>Form a music band in college.</li>
<li>Buy a laptop and a DSLR!</li>
<li>Add even more crazier stuffs to this list.</li>
<li>Plan and have a fresh new list after I’m 22 years young <img src='http://www.joelifernandes.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' title="I Wanna…" /> </li>
</ol>
<p>On a side note, its my great pleasure to introduce to you a  new holiday destination- “<strong><a href="http://www.ammadi.com/">Ammadi Holiday Home</a></strong>” located in Koppa, Chickmagalur district. Its owned by my friend, Chaitra and her husband Ashwin.</p>
<p>Ammadi is an ideal place for a memorable holiday. It has one of the biggest Chouki (Thotti mane) in the near by locality. A holiday at Ammadi home stay will definitely be a memorable one, which you will cherish for a very long time. Must plan for a trip there once <img src='http://www.joelifernandes.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' title="I Wanna…" /> </p>
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		<slash:comments>6</slash:comments>
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